This Privacy Policy explains how ELDAR STUDIO LLC ("we," "us"), through the MyTurn platform, collects, uses, and shares information. It applies to barbershop owners and staff who use MyTurn, to our registered users whose information is entered into the platform, and to customers who use the MyTurn app (Android) or the MyTurn customer web pages. Some features work differently in the app and on the customer web pages; this policy says so where it applies (see Section 5, Styles).
If you have questions or requests about your information, contact us at dmartinez@myturnapp.app.
From barbershop owners and staff:
From our registered users (entered at the kiosk or by staff):
From customers who use the MyTurn app or customer web pages:
What the app uses on your device and does not collect:
We collect this information so the platform can manage queues, send appointment and queue notifications, and keep service records for each barbershop.
We use the information to:
We do not sell personal information to anyone, and we do not show ads.
To run the platform, we use the following third-party services. Each handles data under its own privacy and security terms:
We share only the data each service needs to perform its function, and we do not share data with any other third parties except where required by law. The barbershop you visit can see your name, phone number, queue status, appointments, visit history, and the reviews you leave for its barbers. If you attach a style from the catalog, or share a Styles simulation, to your turn (Section 5), the staff of that barbershop can see it.
Reviews. The stars and comment of a review are shown publicly on the barber's profile, in the customer pages, and on the barbershop's kiosk, with at most your first name and the initial of your last name (for example, "Ana R."). If the name looks like a phone number, no name is shown. Your phone number is not shown on these public screens and is not part of the public copy of the review. The barbershop's staff can see the full review, including your name and phone number, in their own panels. If you delete your account, the review stays with its stars and comment and is shown as "Former client".
MyTurn sends two kinds of SMS message. A one-time verification code is sent to any customer who enters a phone number at a MyTurn kiosk, for the sole purpose of confirming that the number belongs to them. Recurring queue and appointment notifications are sent only to customers who have explicitly opted in by ticking the optional consent checkbox on the kiosk, and that consent is recorded with a timestamp.
MyTurn obtains this SMS consent directly from the end customer, at its own kiosk, and is the party responsible for it. Barbershops do not collect SMS consent on our behalf. Barbershops remain responsible for their own obligations as employers and as businesses handling their customers' information outside the MyTurn platform.
Customers can withdraw consent at any time by replying STOP. Standard message and data rates may apply.
Two parts. Styles is available at barbershops that turn it on. The catalog of haircut styles is in the MyTurn app and on the customer web pages: you can browse styles, save favorites, and attach a style to your current turn as a reference for your barber. The catalog does not use photos or AI. The AI try-on is an optional feature of the customer web pages only (myturnapp.app); it is not part of the MyTurn app for Android, and the app never uploads photos. The AI try-on works only while you have an active turn at that barbershop.
Catalog favorites and references. Your favorite styles are saved on your device and in your account, as a list of style numbers. When you attach a style to your turn, we save the style number and the time on that turn, and the staff of that barbershop can see it. You need an active turn to attach a style, and you can remove it from your turn at any time. The catalog images are AI-generated reference images, not photos of work by our barbers.
The rest of this section is about the AI try-on (customer web pages only).
Your consent. Before your photo is uploaded, you must tick the box "I agree that my photo is processed with AI to create this simulation." If you do not tick it, nothing is uploaded, and our server rejects any upload without that consent. We record the date and time of your consent with the photo.
What happens to your photo. Your photo (a selfie you take or pick) is sent to our server and stored privately in Google Cloud Storage, where only our server can read it. Our server sends it to Google's Gemini API (Section 3) twice: first to read your current hair length and whether you have a beard, and then to create the simulated image of the style you picked. We do not create simulations for children's styles; those are shown only as a reference.
How long we keep it.
Sharing with your barber. You can choose to attach a style, or one of your simulations, to your current turn. The staff of that barbershop can then see it. You can remove it from your turn at any time.
Your opinion and usage records. If you send us your opinion about Styles (thumbs up or down and an optional comment), we keep it with your account and the barbershop so we can improve the feature; only MyTurn's administrators can read it. We also keep a usage record of each AI request (style, barbershop, AI model, and cost), without your photo. When you delete your account, these are kept without your identity and the comment is removed.
We use your photo only to create your simulation. We do not use it for ads and we do not sell it.
Delete your account in the app. In the MyTurn app, open Settings and tap Delete my account. We confirm it is you with a one-time code sent to your phone, and then delete your account right away. If you have a turn in progress or an upcoming appointment, finish or cancel it first. Step-by-step instructions are on our account deletion page (myturnapp.app/delete-account).
Access and deletion by email. You may request a copy of your personal information, or ask us to delete it, by emailing dmartinez@myturnapp.app. We verify that the request comes from the owner of the phone number and complete it within 30 days, except where we are required by law to keep certain records.
What deletion does. We delete your customer profile, the profiles of family members on your account, your profile photo, your preferences, your visit statistics, your push notification token, and your sign-in record. We also delete all your Styles data: your favorite styles, your photos, your simulations (including any shared with a barber), and their records. Past visits, appointments, and reviews stay in the barbershop's records for its business reporting, but your name and phone number are removed from them and replaced by a random code that cannot be turned back into your number (reviews keep only the star rating and the comment, shown as "Former client"). Your Styles opinions and usage records are kept the same way, without your identity and without the comment. We keep a short record that a deletion happened, with counts only and no personal information.
California residents. If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we hold about you and the right to request its deletion. You can exercise these rights using the email above.
SMS opt-out. You can stop receiving SMS messages by replying STOP to any message, or by contacting us.
We keep personal information for as long as the related account or barbershop is active, and for a reasonable period afterward, unless you request deletion sooner. Styles photos and simulations have the shorter, fixed periods described in Section 5. Your location is never stored (Section 1). When you delete your account, your personal information is deleted or removed from our records as described in Section 6. Twilio and Google Analytics keep their own records (for example, SMS delivery logs and website usage data) for the periods set in their own policies.
Data is stored through Google Firebase and is encrypted in transit. Some customer information is shown to other people as part of how the service works, for example customer first names in a barbershop's live queue and reviews shown as "Ana R." (Section 3). We are continuing to strengthen how customer records are protected, and we do not claim that every customer record is restricted from other users of the platform. No system can be guaranteed completely secure.
Security access logs. When data is read from our database, Google Cloud keeps a security log with the IP address, the type of device or browser, and the session token of the request. We keep these logs for 30 days, only to detect improper access, and only the project administrator can see them.
MyTurn is intended for use by barbershops and their adult customers. When a service is recorded for a minor (for example, a child's haircut), only the information needed to manage that service is collected, and it is entered by an adult (a parent or barbershop staff member). In the MyTurn app, a parent or guardian can add a child's first name as a family profile under their own account; the child does not have an account of their own. Styles does not create simulations for children's haircut styles. We do not knowingly collect information directly from children, and the app is not directed to children.
We may update this Privacy Policy from time to time. Each version is identified by a version number and effective date. If we make a material change, we will update the version and the effective date shown above.
For any privacy question or request, contact:
ELDAR STUDIO LLC
Email: dmartinez@myturnapp.app
| Legal name | ELDAR STUDIO LLC |
| Doing business as | MyTurn |
| State registration | Maryland SDAT: Department ID W27270651 (Active) |
| Trade name registration | Maryland SDAT: T00599576 (MyTurn) |
| Business address | Westminster, MD, United States |
| Contact email | dmartinez@myturnapp.app |
| SMS program number | +1 888 996 7510 |